Iconography Sets - Studio Proactive
Stylish and strong design in iconography is essential because icons often serve as the first visual touchpoint in user experiences, branding, and communication. A well-designed icon must balance aesthetic appeal with clarity, instantly conveying meaning while reinforcing a brand's identity. Strong design ensures icons are recognizable at a glance and remain effective across different sizes and platforms, while stylish execution adds emotional resonance and modernity. Together, these qualities enhance usability, create visual harmony, and leave a lasting impression.
Each project begins with a client brief, followed by creative research and concept development. I typically present a moodboard with 2–3 visual style options for the client to choose from. Once a direction is selected, I move into sketching - either full storyboards for animation or static sketches for illustration or branding work. When needed, I create a style test based on the chosen direction, focusing on a key frame.
After style and sketches are approved, and rounds of internal feedback (from the creative team) and external feedback (from the client) are addressed, after that - I vector the artwork. The vector phase usually includes up to three rounds of revisions. Final files are then either handed off to animation or delivered directly to the client for launch.
Credits
Illustration Lead: Deoné Rabé
Animation: Daniéla de Lange, Lené van Heerden
All the content was created while working at We Are Batch Tv